Pricing Specialist

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Description

GENERAL JOB DESCRIPTION OVERVIEW:
The Pricing Specialist is responsible for supporting the development and execution of item-level pricing strategies that drive sales, margin, and customer value across the company’s grocery stores. This role requires strong analytical capabilities, keen attention to detail, and a deep understanding of the competitive landscape within the grocery retail sector. The Pricing Specialist works closely with Category Managers, Merchandising, and Marketing teams to analyze performance data, monitor market trends, and deliver fact-based pricing recommendations that support both profitability and a strong value perception among customers.

KEY RESPONSIBILITIES:
Strategic Pricing Execution
• Develop, implement, and maintain price zones and pricing rules that align with company strategy and customer value proposition.
• Support the execution of item-level pricing strategies that optimize both margin and customer perception.
• Collaborate with Category Managers and the Merchandising team to align pricing with seasonal resets, strategic initiatives, and category goals.
Data Analysis & Insights
• Analyze sales, margin, and competitive data to support pricing decisions across all departments (Center Store, Perishables, Non-Foods, etc.).
• Provide in-depth analysis of pricing performance and customer response to guide decision-making.
• Support ad-hoc analysis and deep dives to deliver actionable insights to senior leadership.
Competitive & Market Monitoring
• Conduct ongoing price checks and competitive analyses across local markets.
• Monitor competitor activity and recommend pricing adjustments to remain relevant and competitive.

Promotional Pricing Support
• Evaluate promotional pricing strategies and analyze the effectiveness of past and upcoming promotions.
• Provide recommendations to optimize promotional ROI and enhance value perception during key events.

Pricing Accuracy & System Maintenance
• Ensure timely and accurate updates of item-level pricing in internal systems.
• Partner with IT to troubleshoot pricing data issues and maintain pricing integrity across platform

Technology & Process Improvement
• Collaborate with IT and analytics teams to develop and refine pricing dashboards, reports, and tools.
• Identify opportunities for automation or process improvements to increase the pricing team’s efficiency and accuracy.
Cross-Functional Collaboration
• Work closely with internal teams, including Category Management, Marketing, Merchandising, and IT, to align on pricing strategies and initiatives.
• Communicate pricing updates and strategies effectively across departments to ensure organizational alignment.

KNOWLEDGE AND SKILLS:
• Strong understanding of pricing models, elasticity, and competitive pricing dynamics—especially in the grocery or retail sector
• Proficient in interpreting large data sets to identify trends, patterns, and anomalies that influence pricing decisions
• Skilled in tracking and benchmarking competitor pricing strategies to inform recommendations
• Hands-on experience with Excel (advanced functions), pricing software (e.g., Revionics, Relex), and business intelligence tools (e.g., Power BI, Tableau, Nielsen)
• Familiarity with retail systems and item maintenance workflows (e.g., pricing updates, promotional cycles, item setup)
• Ability to design and deliver clear, actionable reports and dashboards that support pricing and merchandising teams
• Strong interpersonal skills; capable of explaining technical or data-heavy findings in a clear and compelling way to cross-functional partners
• Excellent organizational skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
• Resourceful and solution-oriented, with the ability to troubleshoot issues independently and make data-backed decisions quickly

REQUIRED EDUCATION AND EXPERIENCE:
• Bachelor’s degree in Business, Finance, Economics, or a related field — or equivalent combination of education and relevant experience
• 3 – 6 years of experience in pricing, analytics, merchandising, or finance preferred; internships or project-based experience in a retail or grocery environment will also be considered
• Strong analytical and problem-solving skills with the ability to work with data and translate findings into actionable recommendations
• Proficiency in Excel required; familiarity with pricing systems or BI tools (e.g., Revionics, Relex, Nielsen, Tableau, Power BI) is a plus
• Strong communication skills, with the ability to clearly present data and insights to cross-functional partners
• Exposure to competitive pricing analysis, retail math, or price optimization tools is a bonus but not required

EXPECTED HOURS OF WORK:
• This is a full-time, hourly position, and on-site.
• Normal business hours are Monday through Friday, but flexibility is required.
• Early morning, evening, or weekend work may occasionally be necessary to support store visits, launches, or major merchandising events.
• Travel is required; must be available to visit stores, new markets, conventions, and other as the business need requires.

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Requirements

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Required Experience

• California Consumer Privacy Act (“CCPA”) Notice to Applicants
• This notice explains to you, pursuant to the California Consumer Privacy Act (“CCPA”), how Vallarta Supermarkets (“Vallarta,” “the Company,” “we,” “us,” and “our”) may collect your information in relation to your application for employment and potential employment with us.
• For purposes of this notice, “Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA.
• “Personal Information” does not include certain information, including publicly available information lawfully made available from government records, deidentified or aggregate information, or other information excepted under the CCPA.
• Information We Collect about Applicants
• We need you to provide certain information in order for you to complete your application for employment with Vallarta. The following provides the categories of Personal Information we may collect about applicants as part of the application process, and/or our employees if ultimately hired.
• Personal Identifiers. We may collect your name, driver’s license or state identification card number, passport number or other government identification number (including U.S. work authorization number), Social Security information, residence/postal address, email address(es), phone number(s), and other contact information during the application and recruitment process. We may collect your emergency contact information as well. If you are hired, we may collect additional personal identifiers about you to facilitate the employment relationship.
• Characteristics of Protected Classifications under California or Federal law. We may collect your age, date of birth, race, ethnicity, sex/gender, and marital status.
• Biometric Information. We may collect your fingerprints to facilitate the employment relationship, if you are hired.
• Professional or Employment-Related Information. Depending on your role/duties with Vallarta, we may collect information regarding your criminal history, driving history, and credit history as part of our employment background check. We also collect information regarding your professional and employment history and other qualifications you provide in your employment application, including references, skills/abilities, employment goals and expectations, and other related information (if you choose to provide them).
• Education Information. We collect information regarding your professional and education history to the extent provided in your resume/application.
• Thermal or other Health-Related Information. If you apply in-person or come to our store(s) as part of the application process, we may need to take your temperature or other similar information as part of our health protection policies. However, this information is not retained.
• Inferences. We gather information about your employment history with Vallarta, such as the company location/facility to which you are assigned, position and description of duties, fulltime and part-time status, pay rate, as well as descriptions about your job performance and skills. We may also draw other inferences such as your characteristics, job preferences, personal hobbies, activities, foreign language capabilities, other abilities and the like.
• Purposes for Collection of Your Personal Information
• We use the above categories of personal information for the following business purpose(s):
• To make recruitment and employment decisions, including assessing your application and qualifications for employment with us.
• To conduct and verify background checks (where applicable).
• If hired, to facilitate onboarding, payroll, benefit, and leave of absence administration
• For security purposes.
• To obtain and/or maintain insurance policies and coverage.
• To comply with applicable federal, state, and local laws and regulations.
• To manage workers’ compensation claims and conduct workplace investigations.
• Third-Party Collection of Personal Information
• The Company may use third-party vendors, such as Snag-a-Job, to facilitate the application process for applicants. In this process, these third parties may collect an applicant’s personal information and provide it to us for employment decisions.
• Additional CCPA Disclosures
• At this time, the CCPA does not afford applicants or employees the right to make requests regarding their Personal Information as it relates to the application and/or employment relationship. This does not affect other rights you may have under other laws.
• Further, nothing in this notice restricts Vallarta’s rights or ability to:
• Comply with applicable federal, state, and local laws and regulations.
• Meet any other legal obligation, including complying with lawful inquiries, investigations, subpoenas, court orders, or other requirements of applicable lawful authorities.
• Exercise its legal rights and defend claims.
• Report potentially unlawful activity to appropriate law enforcement and cooperate in any resulting investigation.
• Detect and respond to unauthorized activity and security incidents.
• Protect against and report potential illegal activity and/or fraud; or
• Provide information to our service providers in relation to the above listed purposes, or transfer information as part of a merger, acquisition, or other transfer of some or all of our business to another party.
• Contact Us
• For more information or any questions about this notice, please contact Human Resources, at 818-898-0088.

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