In accordance with the California Consumer Privacy Act and its regulations, this is to notify you that we are collecting your personal information when you use our website.  

1. The following table describes the categories of personal information that we collect from you through your use of our website, the business or commercial purposes for which such information is used and whether we sell or share your personal information.

Category	Examples of Personal Information Collected	Business or Commercial Purposes	Do we sell or share your Personal Information?
Identifiers	Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number or similar identifiers.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Information described in the California Customer Records Act	Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Protected Classifications	Race; color; national origin; ancestry; religion; age (40 or above); gender; sexual orientation; marital status; disability; medical condition.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES ?????
Commercial information	Records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Biometric Information	Hair color, eye color, height, weight, finger prints, retina scans, facial recognition, voice recognition.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	NOT APPLICABLE
Internet or other electronic network activity	Browsing history, search history and other information regarding your interaction with our website.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Geolocation Data	This includes precise location data derived from GPS coordinates or telemetry data.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Audio, electronic, visual, thermal, olfactory information.	Audio or video recordings.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.  .	YES
Professional or employment information	Employment History; certifications.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	YES
Education Information	Schools attended; certificates or degrees awarded.	Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.	NOT APPLICABLE

2. The following table describes the categories of “sensitive” personal information that we collect from you through your use of our website, the business or commercial purposes for which such sensitive information is used and whether we sell or share your sensitive personal information.

Category	Examples	Business or Commercial Purposes	Do we sell or share your Personal Information
Social security, driver’s license, state identification card or passport number	None	Selling and delivering our products and services to you	YES
Account log-in, financial account, debit card, or credit number in combination with required security or access code, password, or credentials allowing access to an account.	Financial account, debit card or credit card in combination with required security or access code.	Selling and delivering our products and services to you; processing payments.	YES
Precise Geolocation	None	Selling and delivering our products and services to you	YES
Racial or Ethnic Origin, religious or philosophical beliefs, or union membership	None	Not Applicable	No
Contents or mail, e-mail and text messages unless we are intended recipient	None	Not Applicable	No
Genetic Data	None	Not Applicable	No
Processing of Biometric Information for identification or concerning health or sex life or sexual orientation	None	Not Applicable	No

4. We will retain your personal information and your sensitive personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.

5. We may sell or share your personal information.  If you do want us to do so, please click on the following link:  https://vallartasupermarkets.com/en/data-privacy/

6. We value your privacy.  The following is a link to our full Privacy Policy: https://vallartasupermarkets.com/en/privacy-policy/