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2025 West Retail of the year
January 29, 2026 
TODAY IS ONE OF THOSE EXTRA SPECIAL MOMENTS — THE KIND YOU REMEMBER, TALK ABOUT, AND FEEL PROUD TO BE PART OF!
Across every store, department, and role, Team Members show up every day with care, commitment, and pride. Those daily efforts add up. They build something bigger than any one person or location, they build a company worth celebrating!
So today, we’re pressing pause.
Because what we’re about to share is BIG!
This is a celebration of who we are, how far we’ve come, and the impact Vallarta continues to make — in our communities, in our industry, and with each other.
Ready?
LET’S CELEBRATE! 🎉
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THIS IS A HUGE HONOR IN OUR INDUSTRY AND A PROUD MILESTONE IN VALLARTA’S JOURNEY!
Being named 2025 WEST RETAILER OF THE YEAR is a rare and prestigious honor — and this recognition comes from The Shelby Report, one of the most respected and trusted publications in the food retail industry.
Each year, The Shelby Report presents only three Retailer of the Year awards nationwide: one for the East, one for the South, and one for the West. Out of all the retailers across the entire Western region, VALLARTA SUPERMARKETS WAS SELECTED AS THE TOP RETAILER!
This distinction recognizes companies that set the standard for performance, innovation, leadership, and long-term impact. Being chosen as the one retailer representing the West is a powerful reflection of the incredible work happening across our stores, support teams, and leadership every single day.
But what makes this recognition truly special is…
THIS AWARD IS YOURS!
It belongs to every Team Member who shows up with pride, cares for our customers, supports their teammates, and gives their best day in and day out. This honor reflects your hard work, your commitment, and the culture you help build across Vallarta every single day.
CONGRATULATIONS VALLARTA TEAM!!
📖 WANT THE FULL STORY?
The Shelby Report also featured Vallarta in an exclusive, in-depth article, sharing Vallarta’s journey and spotlighting interviews with several leaders who help guide our company forward!
👉 Read the full feature by clicking here👉 
Shelby Report-Vallarta SOY 2025.pdf
👉 Read the full feature by clicking here👉
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Let’s keep celebrating!!
🌟 And now… a BIG reveal! 🌟
INTRODUCING OUR FIRST-EVER STORE OF THE YEAR:
🎉 V28 – BAKERSFIELD 🎉
Being named our first-ever Store of the Year is a truly special honor, and V28 – Bakersfield earned it through consistent excellence and teamwork! This recognition reflects strong leadership, disciplined execution, and a team that shows up every day focused on doing things the right way. From delivering a great customer experience to supporting one another behind the scenes, V28 continues to raise the bar and demonstrate what’s possible when teams stay focused, aligned, and customer-driven!
🎉CONGRATULATIONS TO THE ENTIRE V28 TEAM! 🎉
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And MORREEE Celebrations!!
In addition to Store of the Year, we proudly recognize and celebrate the following stores across 11 AWARD CATEGORIES, highlighting outstanding performance and excellence across our company:
👏 CONGRATULATIONS TO EVERY STORE RECOGNIZED! 👏
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Today was about celebrating BIG wins, but more than that, it was about celebrating you!
From earning Retailer of the Year for the entire West, to naming our first-ever Store of the Year, to recognizing excellence across multiple award categories, every achievement shared today was made possible by the dedication, teamwork, and pride our Team Members bring every single day.
These moments don’t happen by chance…
THEY HAPPEN BECAUSE OF THE WAY YOU CARE FOR OUR CUSTOMERS, SUPPORT ONE ANOTHER, AND SHOW UP READY TO GIVE YOUR BEST EVERY SINGLE DAY.
That’s what makes Vallarta special — and that’s what makes moments like this worth celebrating!
So celebrate this moment! Share the pride! Feel the win!
BECAUSE THIS ISN’T JUST A VALLARTA ACHIEVEMENT — IT’S YOURS. 🎉
