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Celebrating 40 years of flavor!
$40,000 in Prizes Total
Vallarta Supermarkets is on the hunt for California’s Maestro de la Asada —the one and only Carne Asada O.G.Think you’ve got what it takes? Bring the sabor, the sazón, and your creative chops to the table!
The Top 4 finalists will compete head-to-head in an exclusive TV showdown filmed in Los Angeles! This is your chance to become a carne asada legend. The 2 finalist will be paired with a celebrity for first prize.
Think you’ve got the flavor to rise above the flames?
Submit your video today and claim your spot on the grill throne.
Enter now and show California why YOU are the Maestro de la Asada.!
Please read all rules and regulations prior to entering the contest.
Here’s how to enter
🔥 Grill & Thrill: Show Off Your Latin-Californian Flavor Fusion!
- Create an original recipe featuring one or more of our partner products as an ingredient or pairing.
- Your dish MUST include at least one grilled protein (Beef, Pork, Chicken or Seafood) and one side dish.
- Get creative make both, Authentic Latin With a California Flair!
- Film yourself cooking your masterpiece—show us your skills and personality on video!
Judging Criteria
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Creativity of the dish (Authentic Latin with a California Flair)
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Video presentation
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Use of partner product(s)
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Epic plating
THE PRIZES
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Grand Prize: $15,000 -
Second Place: $5,000 -
Runners-Up (2): $2,500 each - Celebrity’s Charity of choice: $25,000